It’s often that I find my mind wandering relentlessly from thought to thought as I walk down the street or navigate Photoshop. It’s then that I take those thoughts and prune them for my blog. This is probably going to be a bit more nebulous than most posts. For the past week I’ve neglected my responsibilities instead focusing on design. Fear not however, I haven’t forgotten about you. This post will prove it. Be excited.

I may have mentioned in the past that the sport of design is a neurotic one. One thinks a lot about themselves as they decide whether or not to add that additional inch of gradient or to nix it completely. (Maybe it’s the pancakes I ate today that put me in such a plane mood = no gradient). I’m no exception to this rule. As I’ve been pushing pixels for my new client I’ve begun to wonder whether or not I’m any good at all. I find myself looking at the work of my peers with great admiration. It doesn’t look like mine and thus I’m smitten by their fine talents. Reminder to self, don’t window shop.

On the one hand I realize that to do something that is truly innovative means to create with an unbridled hand. You have to let it all go otherwise you risk replicating the same motions that you’ve executed in the past. Well outside of your safety net is where you want to be. But by definition it’s also a very uncomfortable place.

Does one ever look at their own work and think, “god that’s so fucking hot!”? Or is it up to unbias observers to make such grandiose assertions? I suppose what I’m asking is does every designer secretly hate themselves?

P.S. the photo isn’t of me, it’s a sneak peek at the brand renovation that I’m currently working on.